Where Clean Meets Couture

All of our luxury laundry products are crafted and manufactured in the United States using premium ingredients sourced globally from France, Italy, and select regions known for their exceptional fragrance oils. Each bottle is hand-finished in our California facility to ensure the highest quality standards. You can learn more about our commitment to quality on our Craftsmanship page.

ÉPURE fragrances are created by master perfumers using the same techniques found in luxury perfume houses. Our proprietary Scent-Lock Technology™ ensures that each fragrance note develops beautifully throughout the wash cycle and continues to evolve on your fabrics for up to 30 days. Unlike traditional detergents, we use a complex blend of top, middle, and base notes that create a truly luxurious sensory experience with every wash.

You can find detailed information about our premium ingredients on our Ingredients page. We believe in complete transparency and provide comprehensive lists of all components, including our signature fragrance blends, plant-based cleaning agents, and eco-conscious additives. We also include detailed explanations of what we deliberately exclude from our formulations and why. Safety Data Sheets are available for each scent collection on their respective product pages.

All ÉPURE products are specifically formulated for sensitive skin and are free from EU listed fragrance allergens, sulfates, parabens, synthetic dyes, and harsh chemicals. Our gentle, plant-based formula is dermatologist-tested and hypoallergenic. For individuals with very sensitive skin, we recommend starting with our Seaside Neroli collection, which features our mildest fragrance profile and is certified by the National Eczema Association (NEA).

We create our signature scents using a carefully curated blend of natural and safe synthetic fragrance components. While we prioritize natural ingredients whenever possible, we selectively include high-quality synthetic elements when they're superior for performance, longevity, or safety. This approach allows us to achieve the complex, long-lasting fragrances that ÉPURE is known for while ensuring each product is safe for daily use. All fragrance components are phthalate-free and meet the highest international safety standards.

Our Scent-Lock Technology™ is designed to provide long-lasting fragrance that evolves beautifully over time. Most customers report enjoying their chosen scent for 2-4 weeks on stored items like linens and towels, with active wear maintaining a subtle fragrance for 3-7 days. The longevity varies by fabric type, storage conditions, and personal scent sensitivity.